Baby Friendly Hospital Initiative

Baby Friendly Hospital Initiatives

The Baby-Friendly Hospital Initiative (BFHI) is a global programme launched by the World Health Organization and the United Nations Children’s Fund in 1991. It recognises hospitals and birthing centres that provide a high standard of care in infant feeding and support strong mother–baby bonding. The initiative emphasises that breastfeeding plays a vital role in supporting a baby’s health and development.

As per Malaysian breastfeeding policy mothers are encouraged to practise exclusive breastfeeding from birth until six months of age, and to continue breastfeeding up to two years or beyond. Complementary foods should be introduced at six months, while breastfeeding continues.

View Breastfeeding and Infant Nutrition ENG / BM