The Baby-Friendly Hospital Initiative (BFHI) is a global programme launched by the World Health Organization and the United Nations Children’s Fund in 1991. It recognises hospitals and birthing centres that provide a high standard of care in infant feeding and support strong mother–baby bonding. The initiative emphasises that breastfeeding plays a vital role in supporting a baby’s health and development.
As per Malaysian breastfeeding policy, mothers are encouraged to practise exclusive breastfeeding from birth until six months of age, and to continue breastfeeding up to two years or beyond. Complementary foods should be introduced at six months, while breastfeeding continues.
Click to view the Breastfeeding and Infant Nutrition booklet
Skin-to-skin contact is usually referred to as the practice where a baby is dried and laid directly on the mother’s bare chest after birth, both covered in a warm blanket and left for at least an hour or until after the first feed.
If you encounter any issues or seek advise regarding breastfeeding, please contact or visit the nearest government hospital or health clinic. Our BTMC Breastfeeding Support Group is always ready to assist you.
